Read about our experiences, successes and failures. Discover and explore ideas, recommendations and tips along the way...


As if designing a course helping children in Ghana achieve their potential wasn’t rewarding enough…

…we’ve made the shortlist of the IxDA’s 2012 Interaction Design Awards.

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NRC Next Article

How is C.Note making the immigration process more effective in the Netherlands?

Find out by reading the following article, published on April 7, 2010 in the NRC Next.

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Most women in Amsterdam bike to work – it’s second nature. Dutch bikes – with their upright stance, covered chains & sturdy tires – are built to deal with dresses, suits and high heels.

But what if it rains?

It turns out that the options are limited.

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Most countries require some sort of test or course before someone can become a citizen. But the Netherlands has gone farther than most countries in its pursuit of a harmonious “Dutch” society….C.Note takes the customer view.

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We made a short movie about waiting in line – something scientists say we spend 2-3 years of our lives doing.


bike traffic light in AmsterdamWe observed over 100 lines and interviewed more than 50 line standers. This gave us a few practical ideas on how to make lines better, from a customer point of view.

Watch it : it’s 5+ minute viewing on Youtube.

You can also download C Note’s Line Handbook (pdf).




Veronique and I last flew from Chicago to New York on Jet Blue. Their neat advertising – hammering on the customer is king theme – tickled our interest, as well as their low prices. Would the experience pan out?

Yes. Jet Blue orchestrated a total experience (from kiosk to boarding to in-flight) that on the most part surprised us. Our experience on a ‘normal’ flight – no disruptions or complications – was unique in 2 ways:

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